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📅 Week 1 — Introduce & Establish Authority
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| Mon |
Personal Intro Reel
"Why I'm not your typical agent"
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Before selling homes, I built them. My 10 years in construction means I see every property differently. I catch the things others miss — and that saves my buyers thousands. 🔨🏡 Comment "INFO" for a free property checklist.
CTA: DM for consultation |
IGFB |
Awareness |
| Wed |
Education Carousel
"5 Things to Check Before Buying Any Property"
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Slide 1: Foundation cracks — what's normal vs. costly. Slide 2: Roof condition red flags. Slide 3: Drainage issues agents don't talk about. Slide 4: Electrical panel age. Slide 5: Get a FREE checklist — link in bio.
CTA: Save this post + DM "CHECKLIST" |
IGFB |
Trust |
| Fri |
Just Listed
New Listing — [Address] | Open Sat 10–11am
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🏡 NOW LISTING: 4 bed / 2 bath in [Suburb]. What makes this one special? I personally inspected the construction quality — this is a build that lasts. Engineered flooring, quality fixtures, no hidden nasties. Open Saturday 10am–11am.
CTA: Book private inspection via link |
FBIG |
Lead Gen |
| Sun |
Community Engagement
"What's your biggest concern when buying in [Suburb]?"
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Sunday thought — I talk to buyers every week and the #1 fear is always the same: hidden defects. That's where my background genuinely helps. Drop your biggest concern below 👇 Happy to answer every one.
CTA: Comment to start a conversation |
FBIG |
Engagement |
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📅 Week 2 — Market Insights & Social Proof
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| Mon |
Market Update Graphic
[Suburb] Property Market — This Month
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📊 [Suburb] Update: Median price up X% this quarter. Average days on market: 21 days. Stock levels tightening — seller conditions strengthening. Thinking of selling? Now might be your moment. DM me for a FREE appraisal.
CTA: "What's my home worth?" button |
FBLI |
Lead Gen |
| Wed |
Client Testimonial
"He found issues the building inspector missed"
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⭐⭐⭐⭐⭐ "We almost made a $680k mistake. [Agent Name] walked through the property and spotted water damage behind the garage wall — something the inspector's report completely missed. His construction background saved us." — Sarah & Mark, [Suburb].
CTA: DM to find out how I can help |
FBIGLI |
Trust |
| Fri |
Educational Reel
"Why cheap builds cost more in the long run" (60 sec)
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Not all homes are built equal — and as a former builder, I can tell you exactly why. In this video I walk through 3 warning signs of a cost-cut construction that buyers should ALWAYS check. Save before you go property shopping 🏗️
CTA: Follow for more property tips |
IGYT |
Awareness |
| Sun |
Behind the Scenes
Saturday Open Home Recap
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37 groups through the doors this Saturday 🔑 Incredible turnout for [Address]. Multiple offers expected this week. Missed out? Let's find you something similar — there are off-market opportunities right now. DM "FIND ME" to get started.
CTA: DM for off-market access |
IGFB |
Lead Gen |
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📅 Week 3 — Seller Focus & Conversions
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| Mon |
Seller Education Carousel
"How to add $30K to your sale price before listing"
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Swipe → 5 pre-sale improvements with the highest ROI. #1: Fresh paint (neutral tones). #2: Landscaping kerb appeal. #3: Kitchen hardware refresh. #4: Lighting upgrade. #5: Fix defects before buyers find them. I can walk your property and advise exactly what to fix — for free.
CTA: DM "PRESALE TIPS" |
IGFB |
Lead Gen |
| Wed |
Case Study Post
"Sold $85K over reserve — here's how"
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This [Suburb] property had been sitting on the market for 9 weeks before the owners called me. My construction background helped me identify 4 small cosmetic fixes that transformed buyer perception. Sold in 14 days — $85K above reserve. Strategy matters more than luck. Book your appraisal today.
CTA: Free appraisal link |
FBLI |
Trust |
| Fri |
Reel / Video
"I walked 47 properties this month — here's what I saw"
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Every week I walk properties across [area] and I notice patterns most people miss. This week's biggest finding? Drainage issues in the [neighbourhood] area affecting 3 separate properties. Buyers — ask me before you buy in that street. DM anytime 👇
CTA: DM for suburb-specific advice |
IGYT |
Awareness |
| Sun |
Poll / Engagement
"Buyer or Seller in 2025? Vote below 👇"
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Quick Sunday poll for my [Suburb] community: Are you planning to buy, sell, or invest in property this year? Drop your answer below — and if you're unsure which makes more sense right now, send me a DM and I'll give you an honest answer based on current market data.
CTA: Vote + DM for advice |
FBIG |
Engagement |
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📅 Week 4 — Nurture, Retarget & Convert
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| Mon |
Lead Magnet Post
"Download: The Property Buyer's Inspection Checklist"
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🔨 After 10+ years in construction, I've put together the checklist I wish every buyer had. 47 things to inspect before signing anything — written in plain English, not builder jargon. Drop your email in the link below and I'll send it straight to your inbox. Zero spam, I promise.
CTA: Link to landing page / lead form |
FBIG |
Lead Gen |
| Wed |
Personal Brand Story
"Why I left construction to become an agent"
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I spent 10 years building homes for other people's dreams. One day I realised — the biggest moment wasn't the build, it was the handover. The look on their faces when they walked through the door. I became an agent to create more of those moments, but now with more knowledge to protect buyers than any other agent I know. That's my edge.
CTA: Follow for more stories |
IGLI |
Trust |
| Fri |
SOLD Announcement
SOLD — [Address] 🎉 Record for the street
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🎉 SOLD — [Address], [Suburb]. Congratulations to my vendors on an outstanding result — set a new record for the street. To the buyers: you've made an excellent choice, and I'm genuinely excited for you. 📲 Thinking of selling? Let's talk — similar results are possible for your property.
CTA: Free appraisal CTA |
FBIGLI |
Lead Gen |
| Sun |
Month Wrap-Up Reel
"A month in the life — [Agent Name], Real Estate"
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Open homes, negotiations, settlement days, and moments in between — this is what a month looks like. If you've been following along, thank you. If you're thinking about making a move in [area], this month has shown me the market is moving. Don't wait. DM me today.
CTA: DM to book consult |
IGYT |
Awareness |