:root{
  --plum:#55214f;
  --plum-2:#6d2a65;
  --ink:#18181d;
  --muted:#686672;
  --paper:#fbfaf7;
  --white:#fff;
  --gold:#d8b45d;
  --gold-soft:#f5ead0;
  --line:#e7e1da;
  --soft:#f3f0ec;
  --dark:#26252c;
  --shadow:0 18px 60px rgba(45,34,45,.10);
  --radius:22px;
  --radius-sm:14px;
  --max:1280px;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;font-family:Inter,ui-sans-serif,system-ui,-apple-system,BlinkMacSystemFont,"Segoe UI",sans-serif;color:var(--ink);background:var(--paper);line-height:1.65}
a{color:inherit;text-decoration:none}
button{font:inherit}
.progress-line{position:fixed;inset:0 0 auto 0;height:4px;background:linear-gradient(90deg,var(--gold),var(--plum));transform:scaleX(0);transform-origin:left;z-index:1000}
.topbar{position:sticky;top:0;z-index:999;display:flex;align-items:center;justify-content:space-between;gap:24px;padding:14px 28px;background:rgba(251,250,247,.88);backdrop-filter:blur(18px);border-bottom:1px solid rgba(231,225,218,.7)}
.brand-lockup{display:inline-flex;align-items:center;gap:12px;flex-shrink:0}
.brand-mark{display:grid;grid-template-columns:repeat(3,15px);gap:3px;height:42px;align-items:stretch}
.brand-mark span{display:flex;align-items:flex-end;justify-content:center;background:var(--plum);color:#fff;font-family:Georgia,serif;font-size:14px;padding-bottom:5px}
.brand-name{font-family:Georgia,serif;letter-spacing:.25em;font-size:10px;color:var(--plum);white-space:nowrap}
.topnav{display:flex;gap:20px;color:#5f5b63;font-size:13px;font-weight:650}
.topnav a:hover{color:var(--plum)}
.ghost-btn,.secondary-btn,.primary-btn{border-radius:999px;padding:11px 17px;border:1px solid var(--line);background:transparent;cursor:pointer;transition:.25s ease;font-weight:700;font-size:13px}
.ghost-btn:hover,.secondary-btn:hover{border-color:var(--plum);transform:translateY(-1px)}
.primary-btn{background:var(--plum);border-color:var(--plum);color:#fff;display:inline-flex;align-items:center;justify-content:center;box-shadow:0 10px 25px rgba(85,33,79,.22)}
.primary-btn:hover{background:var(--plum-2);transform:translateY(-2px)}
.hero{position:relative;overflow:hidden;background:radial-gradient(circle at 80% 12%,rgba(216,180,93,.20),transparent 28%),linear-gradient(135deg,#fff 0%,#f6f0f3 58%,#efe2ea 100%);border-bottom:1px solid var(--line)}
.hero:before{content:"";position:absolute;inset:-5% -2% auto auto;width:55%;height:100%;opacity:.25;background:repeating-radial-gradient(ellipse at 0 50%,transparent 0 24px,rgba(85,33,79,.10) 25px 26px,transparent 27px 44px);transform:rotate(-13deg)}
.section-pad{padding:74px 34px 48px}
.hero-grid{max-width:var(--max);margin:0 auto;display:grid;grid-template-columns:minmax(0,1.2fr) minmax(340px,.8fr);gap:60px;position:relative;z-index:1}
.eyebrow{font-size:11px;letter-spacing:.18em;color:var(--plum);font-weight:800;text-transform:uppercase}
.hero-kicker{font-size:13px;letter-spacing:.18em;font-weight:800;color:#3f3c43;margin:12px 0}
h1{font-size:clamp(42px,5.6vw,76px);line-height:.98;letter-spacing:-.055em;margin:16px 0 22px;max-width:900px}
h1 em{font-family:Georgia,serif;color:var(--plum);font-weight:500}
.hero-lead{font-size:20px;line-height:1.45;font-weight:650;max-width:730px}
.hero-copy>p:not(.hero-lead){max-width:760px;color:#5d5962;font-size:15px}
.hero-actions{display:flex;flex-wrap:wrap;gap:12px;margin-top:28px}
.hero-panel{align-self:end;background:rgba(38,37,44,.97);color:#fff;border-radius:26px;padding:30px;box-shadow:var(--shadow);position:relative;overflow:hidden}
.hero-panel:after{content:"";position:absolute;inset:auto -14% -18% auto;width:190px;height:190px;border-radius:50%;background:rgba(216,180,93,.12)}
.hero-panel-top{display:flex;justify-content:space-between;align-items:center;color:#d8d3da;font-size:10px;letter-spacing:.15em;font-weight:800}
.panel-label{color:#e8dfcc}
.pulse-dot{width:9px;height:9px;border-radius:50%;background:var(--gold);box-shadow:0 0 0 7px rgba(216,180,93,.15)}
.hero-panel blockquote{font:500 27px/1.18 Georgia,serif;margin:26px 0 14px;max-width:520px}
.hero-panel>p{color:#d7d2db;font-size:14px}
.hero-metrics{display:grid;grid-template-columns:repeat(3,1fr);gap:10px;margin-top:24px}
.hero-metrics div{padding:14px;border:1px solid rgba(255,255,255,.12);border-radius:14px;background:rgba(255,255,255,.04)}
.hero-metrics strong{display:block;color:#fff;font-size:25px}
.hero-metrics span{display:block;color:#bcb6bf;font-size:10px;line-height:1.3;margin-top:4px}
.channel-strip{max-width:var(--max);margin:48px auto 0;display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--line);border:1px solid var(--line);border-radius:20px;overflow:hidden;position:relative;z-index:1}
.channel-item{display:flex;align-items:center;gap:16px;background:rgba(255,255,255,.76);padding:18px 20px}
.channel-icon{display:grid;place-items:center;width:40px;height:40px;border-radius:12px;background:var(--gold-soft);color:var(--plum);font-size:11px;font-weight:900}
.channel-item strong{display:block;font-size:14px}.channel-item small{color:var(--muted);font-size:11px}
.page-shell{max-width:var(--max);margin:0 auto;display:grid;grid-template-columns:230px minmax(0,1fr);gap:44px;padding:48px 34px}
.toc{position:sticky;top:96px;align-self:start;display:flex;flex-direction:column;gap:4px}
.toc-title{font-size:10px;letter-spacing:.16em;font-weight:900;color:#a29ca4;margin-bottom:8px}.toc-link{padding:8px 10px;border-left:2px solid transparent;font-size:12px;color:#7c7780}.toc-link:hover{color:var(--plum)}.toc-link.active{color:var(--plum);border-left-color:var(--gold);font-weight:800;background:#f5eef3}
.content-column{min-width:0}.content-section{padding:48px 0 78px;border-bottom:1px solid var(--line);position:relative}.section-index{position:absolute;top:50px;right:0;color:#ded7df;font-size:48px;font-weight:900;letter-spacing:-.06em;line-height:1}.section-heading{max-width:820px}.section-heading h2{font-size:clamp(30px,4vw,50px);line-height:1.05;letter-spacing:-.04em;margin:10px 0 12px}.section-sub{font-size:18px;color:#6b6670;margin:0 0 18px}.content-section>p{max-width:900px;color:#5d5860;font-size:15px}.sub-eyebrow{margin:34px 0 12px}
.feature-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:14px;margin-top:30px}.feature-card{background:#fff;border:1px solid var(--line);border-radius:18px;padding:20px;box-shadow:0 8px 30px rgba(35,25,35,.04)}.feature-card:last-child{grid-column:span 2}.feature-card>span{font-size:10px;letter-spacing:.15em;color:var(--gold);font-weight:900}.feature-card h3{font-size:17px;margin:8px 0}.feature-card p{color:var(--muted);font-size:13px;margin:0}
.audience-card{display:grid;grid-template-columns:auto 1fr auto;gap:18px;align-items:center;background:linear-gradient(100deg,#302f36,#4b2345);color:#fff;border-radius:24px;padding:22px;margin:26px 0}.persona-avatar{width:72px;height:72px;border-radius:20px;display:grid;place-items:center;background:var(--gold);color:var(--plum);font-weight:900;font-size:22px}.persona-core h3{margin:3px 0;font-size:20px}.persona-core p{margin:4px 0 0;color:#ddd8df;font-size:13px}.persona-tags{display:flex;flex-wrap:wrap;justify-content:flex-end;gap:7px;max-width:310px}.persona-tags span{border:1px solid rgba(255,255,255,.16);padding:7px 10px;border-radius:999px;color:#f4eef6;font-size:10px}
.table-wrap{margin:24px 0;overflow:auto;border:1px solid var(--line);border-radius:18px;background:#fff}.table-wrap table{width:100%;border-collapse:collapse;min-width:700px}.table-wrap th,.table-wrap td{padding:13px 14px;text-align:left;vertical-align:top;border-bottom:1px solid var(--line);font-size:12px}.table-wrap th{background:#f4efe9;color:#534e56;font-size:10px;letter-spacing:.08em;text-transform:uppercase}.table-wrap tr:last-child td{border-bottom:0}.table-wrap td:first-child{font-weight:800;color:#3d3740}
.channel-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;margin-top:28px}.channel-card{border:1px solid var(--line);background:#fff;border-radius:20px;padding:22px;transition:.25s ease;cursor:pointer}.channel-card:hover{transform:translateY(-4px);box-shadow:var(--shadow);border-color:#d7c2d4}.channel-number{font-size:12px;color:var(--gold);font-weight:900;letter-spacing:.12em}.channel-card h3{font-size:22px;margin:14px 0 8px}.channel-card p{color:var(--muted);font-size:13px;min-height:65px}.role-pill{display:inline-flex;padding:7px 10px;border-radius:999px;background:#f4eef3;color:var(--plum);font-size:10px;font-weight:900}.callout{padding:18px 20px;border-radius:18px;margin:20px 0;font-size:13px}.callout.dark{background:#29272e;color:#e8e3e9}.callout.gold{background:var(--gold-soft);color:#574822;border:1px solid #ead8a5}.callout.neutral{background:#f7f5f2;border:1px solid var(--line);color:#57525a}
.stats-row{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;margin-top:30px}.stat-card{padding:22px;border:1px solid var(--line);background:#fff;border-radius:18px}.stat-card.accent{background:linear-gradient(145deg,#f7e6f2,#fff)}.stat-card strong{display:block;font-size:48px;line-height:1;color:var(--plum);letter-spacing:-.06em}.stat-card span{font-size:11px;font-weight:900;letter-spacing:.11em;text-transform:uppercase;color:#4e4952}.stat-card p{font-size:12px;color:var(--muted);margin:10px 0 0}.mini-checks{display:flex;flex-wrap:wrap;gap:8px;margin:16px 0}.mini-checks span{padding:8px 10px;background:#f2efeb;border-radius:999px;color:#4c4650;font-size:10px;font-weight:800}
.accordion{border-top:1px solid var(--line)}.accordion-item{display:grid;grid-template-columns:1fr auto;gap:12px;width:100%;padding:17px 0;background:transparent;border:0;border-bottom:1px solid var(--line);cursor:pointer;text-align:left;color:var(--ink);font-weight:850}.accordion-item b{font-size:18px;color:var(--gold);transition:transform .25s}.accordion-item.open b{transform:rotate(45deg)}.accordion-body{grid-column:1/-1;max-height:0;overflow:hidden;color:var(--muted);font-size:13px;font-weight:500;transition:max-height .35s ease}.accordion-item.open .accordion-body{max-height:160px;padding-bottom:6px}
.month-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:12px;margin-top:16px}.month-card{text-align:left;border:1px solid var(--line);background:#fff;border-radius:18px;padding:18px;cursor:pointer;transition:.25s ease}.month-card:hover{transform:translateY(-3px)}.month-card.active{background:#332e35;color:#fff;border-color:#332e35}.month-card span{display:block;color:var(--gold);font-size:10px;font-weight:900;letter-spacing:.12em}.month-card strong{display:block;margin-top:8px;font-size:15px}.month-card small{display:block;color:#79747b;margin-top:7px;font-size:11px}.month-card.active small{color:#c9c3cb}.month-detail{margin-top:12px;padding:18px 20px;border-radius:18px;background:#f4efea;border:1px solid var(--line)}.month-detail strong{color:var(--plum)}.month-detail p{margin:5px 0 0;color:#5d5860;font-size:13px}
.paid-tabs{display:flex;gap:7px;margin:24px 0 0}.paid-tab{padding:10px 14px;border-radius:999px;border:1px solid var(--line);background:#fff;cursor:pointer;font-size:12px;font-weight:800}.paid-tab.active{background:var(--plum);color:#fff;border-color:var(--plum)}.paid-panel{display:none;grid-template-columns:1fr 1.1fr;gap:24px;background:#fff;border:1px solid var(--line);border-radius:22px;padding:24px;margin-top:12px}.paid-panel.active{display:grid}.paid-panel h3{font-size:25px;margin:6px 0}.paid-panel p{color:var(--muted);font-size:13px}.styled-list{margin:0;padding-left:18px}.styled-list li{margin:7px 0;color:#5e5961;font-size:13px}.styled-list li::marker{color:var(--gold)}
.timeline{position:relative;margin-top:30px}.timeline-line{position:absolute;left:20px;top:10px;bottom:10px;width:2px;background:linear-gradient(var(--gold),#d9ced7)}.timeline-item{position:relative;padding-left:60px;margin-bottom:22px}.timeline-dot{position:absolute;left:0;top:0;width:42px;height:42px;border-radius:50%;display:grid;place-items:center;background:#fff;border:1px solid var(--line);color:var(--plum);font-weight:900;box-shadow:0 5px 15px rgba(40,30,40,.06)}.timeline-content{padding:20px;background:#fff;border:1px solid var(--line);border-radius:18px}.timeline-content>span{font-size:10px;letter-spacing:.14em;color:var(--gold);font-weight:900}.timeline-content h3{margin:6px 0 7px;font-size:19px}.timeline-content p,.timeline-content small{font-size:12px;color:var(--muted)}.timeline-content small{display:block;margin-top:8px}
.budget-hero{display:grid;grid-template-columns:1fr auto;gap:30px;align-items:center;padding:26px;border-radius:24px;background:linear-gradient(135deg,#302f36,#4b2345);color:#fff;margin-top:25px}.budget-total span{font-size:10px;letter-spacing:.15em;color:#c9c3cb;font-weight:900}.budget-total strong{display:block;font-size:62px;line-height:1;letter-spacing:-.06em;margin:5px 0}.budget-total small{color:#cfc9d0}.budget-rings{display:flex;gap:14px}.ring{width:112px;height:112px;border-radius:50%;display:flex;flex-direction:column;align-items:center;justify-content:center;border:8px solid rgba(255,255,255,.15);background:rgba(255,255,255,.04)}.ring.google{border-left-color:#8f4e8a}.ring.meta{border-left-color:#d8b45d}.ring.agency{border-left-color:#f0dcd6}.ring span{font-size:18px;font-weight:900}.ring small{font-size:10px;color:#cfc9d0}.investment-table .total-row td{font-weight:900;background:#faf5ef}.two-col{display:grid;grid-template-columns:1fr 1fr;gap:14px;margin-top:24px}.soft-panel{padding:22px;border:1px solid var(--line);background:#fff;border-radius:18px}.soft-panel h3{margin:7px 0 10px;font-size:20px}.kpi-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:10px;margin-top:25px}.kpi{padding:16px;border-radius:16px;background:#fff;border:1px solid var(--line)}.kpi strong{display:block;color:var(--plum);font-size:16px}.kpi span{display:block;font-size:10px;color:var(--muted);margin-top:4px}
.stepper{display:grid;grid-template-columns:repeat(3,1fr);gap:12px;margin-top:28px}.step{position:relative;border:1px solid var(--line);background:#fff;border-radius:18px;padding:18px}.step>span{display:grid;place-items:center;width:34px;height:34px;border-radius:10px;background:var(--gold-soft);color:var(--plum);font-weight:900}.step h3{font-size:16px;margin:10px 0 5px}.step p{font-size:12px;color:var(--muted);margin:0}
.expectation-panel{display:grid;grid-template-columns:1.2fr .8fr;gap:18px;margin-top:20px}.expectation-main{padding:24px;border-radius:22px;background:#2e2b33;color:#fff}.expectation-main h3{font-size:27px;margin:6px 0 12px}.expectation-main p{color:#d8d3da;font-size:13px}.day-grid{display:grid;gap:10px}.day-grid div{background:#fff;border:1px solid var(--line);border-radius:16px;padding:14px}.day-grid strong{display:block;color:var(--gold);font-size:13px}.day-grid span{display:block;color:var(--muted);font-size:11px;margin-top:4px}
.deliverables-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:10px;margin-top:24px}.deliverables-grid div{padding:18px;border:1px solid var(--line);background:#fff;border-radius:16px}.deliverables-grid strong{display:block;color:var(--plum);font-size:30px;line-height:1}.deliverables-grid span{display:block;margin-top:7px;font-size:11px;color:var(--muted)}.launch-grid{display:grid;grid-template-columns:1.2fr .8fr;gap:14px;margin-top:22px}.number-list{padding-left:18px;margin:12px 0}.number-list li{font-size:12px;color:var(--muted);margin:7px 0}.commercial{background:linear-gradient(150deg,#fff,#f6edf5)}.price-stack{display:grid;grid-template-columns:1fr auto;gap:8px;align-items:center;margin-top:16px}.price-stack span{font-size:11px;color:var(--muted)}.price-stack strong{font-size:24px}.price-stack small{grid-column:1/-1;color:#7d7680;margin-top:10px}.gold-text{color:var(--plum)}
.scope-toggle-row{display:flex;gap:7px;margin:22px 0 10px}.scope-btn{padding:10px 14px;border-radius:999px;border:1px solid var(--line);background:#fff;font-size:11px;font-weight:800;cursor:pointer}.scope-btn.active{background:#302f36;color:#fff;border-color:#302f36}.scope-panel{display:none;padding:20px;border-radius:18px;border:1px solid var(--line);background:#fff}.scope-panel.active{display:block}.scope-columns{display:grid;grid-template-columns:1fr 1fr;gap:20px}.scope-columns ul{margin:0;padding-left:18px}.scope-columns li{font-size:12px;color:var(--muted);margin:7px 0}
.final-section{padding-bottom:38px}.final-cta{display:flex;align-items:center;justify-content:space-between;gap:20px;margin-top:32px;padding:24px;border-radius:24px;background:linear-gradient(110deg,#f2e7ef,#fff2db);border:1px solid var(--line)}.cre-mini{display:grid;grid-template-columns:repeat(3,24px);gap:3px;height:68px}.cre-mini span{display:flex;align-items:flex-end;justify-content:center;background:var(--plum);color:#fff;font-family:Georgia,serif;font-size:18px;padding-bottom:7px}.final-cta h3{margin:4px 0;font-size:20px}.final-cta p{margin:0;color:#67616a;font-size:12px}
.appendix{padding:50px 0}.appendix h2{font-size:28px;margin:8px 0}.appendix p{max-width:900px;color:var(--muted);font-size:13px}
.footer{background:#29272e;color:#e7e2e9;padding:28px 34px}.footer-inner{max-width:var(--max);margin:0 auto;display:flex;align-items:center;justify-content:space-between;gap:20px}.footer .brand-name{color:#e8dfe7}.footer-inner>div:nth-child(2){display:flex;flex-direction:column;align-items:center;gap:2px}.footer-inner>div:nth-child(2) span{font-size:11px;color:#bdb6bf}.footer-meta{font-size:11px;color:#bdb6bf}
.artworks-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-top:28px}
.artwork-card{background:#fff;border:1px solid var(--line);border-radius:20px;overflow:hidden;box-shadow:0 8px 30px rgba(35,25,35,.04);transition:.3s ease;display:flex;flex-direction:column}
.artwork-card:hover{transform:translateY(-5px);box-shadow:var(--shadow);border-color:#d7c2d4}
.artwork-image-wrap{width:100%;aspect-ratio:3/4;overflow:hidden;background:#f4efe9;position:relative}
.artwork-image-wrap img{width:100%;height:100%;object-fit:cover;object-position:center;transition:transform .4s ease;display:block}
.artwork-card:hover .artwork-image-wrap img{transform:scale(1.04)}
.artwork-info{padding:18px;display:flex;flex-direction:column;flex-grow:1}
.artwork-tag{display:inline-block;font-size:10px;letter-spacing:.12em;font-weight:900;text-transform:uppercase;color:var(--plum);background:var(--gold-soft);padding:5px 10px;border-radius:999px;align-self:flex-start;margin-bottom:8px}
.artwork-info h3{font-size:16px;margin:4px 0 6px;color:var(--ink)}
.artwork-info p{font-size:12px;color:var(--muted);margin:0;line-height:1.5}
.reveal{opacity:1;transform:none}.js-ready .reveal{opacity:0;transform:translateY(20px);transition:.7s ease}.js-ready .reveal.visible{opacity:1;transform:none}.delay-1{transition-delay:.08s}.delay-2{transition-delay:.16s}
@media(max-width:1080px){.topnav{display:none}.page-shell{grid-template-columns:1fr}.toc{position:sticky;top:70px;z-index:10;flex-direction:row;gap:3px;overflow:auto;background:rgba(251,250,247,.94);padding:8px;border:1px solid var(--line);border-radius:14px}.toc-title{display:none}.toc-link{white-space:nowrap;border-left:0;border-bottom:2px solid transparent}.toc-link.active{border-bottom-color:var(--gold);background:transparent}.hero-grid{grid-template-columns:1fr}.hero-panel{max-width:700px}.feature-grid,.channel-grid,.month-grid,.stepper,.kpi-grid,.deliverables-grid,.artworks-grid{grid-template-columns:repeat(2,1fr)}.feature-card:last-child{grid-column:span 2}}
@media(max-width:720px){.topbar{padding:12px 16px}.ghost-btn{display:none}.section-pad{padding:48px 18px 28px}.page-shell{padding:24px 18px}.channel-strip{grid-template-columns:1fr}.hero-metrics{grid-template-columns:1fr}.stats-row,.two-col,.paid-panel,.expectation-panel,.launch-grid,.scope-columns{grid-template-columns:1fr}.feature-grid,.channel-grid,.month-grid,.stepper,.kpi-grid,.deliverables-grid,.artworks-grid{grid-template-columns:1fr}.feature-card:last-child{grid-column:span 1}.audience-card{grid-template-columns:1fr}.persona-tags{justify-content:flex-start;max-width:none}.budget-hero{grid-template-columns:1fr}.budget-rings{justify-content:flex-start;flex-wrap:wrap}.ring{width:92px;height:92px}.section-index{display:none}.final-cta{flex-direction:column;align-items:flex-start}.footer-inner{flex-direction:column;align-items:flex-start}.toc{top:66px}.hero-lead{font-size:18px}}
@media print{.topbar,.toc,.progress-line,.hero-actions,.footer,.ghost-btn{display:none!important}.page-shell{display:block;padding:0}.hero{page-break-after:always}.content-section{page-break-inside:avoid}.reveal{opacity:1!important;transform:none!important}.table-wrap{overflow:visible}.table-wrap table{min-width:0}.toc{display:none}.paid-panel{display:grid!important}.scope-panel{display:block!important}.section-index{display:none}}